Informed by more than two decades of practice in user-centered design and research, Bram Wessel passionately believes that technology is not an end in itself but that it should enable natural experiences for actual humans. The broad theme that emerges from user research is that we care about the utility and quality of our experience, not just well-designed user interfaces. Bram is dedicated to “getting technology out of our way.”
Bram has delivered successful digital experience designs and strategies for high-impact brands and institutions such as Adobe, Amazon, City of Seattle, Disney, Expedia, Gracenote, GE, Group Health, Intel, MasterCard, Microsoft, Nordstrom, Real, Safeco, Sony, Starbucks, Technicolor, THX, Universal, Volvo, Vulcan, UW Medicine, Warner, and many others.
Bram balances his practice with advocacy for the discipline through frequent authorship of articles on user-centered design and creative management theory, and frequent speaking engagements at conferences, workshops and graduate classes in human-centered design as a guest lecturer at the University of Washington’s MCDM and MLIS programs. He is a member of the Information Architecture Institute (IAI).