Tuesday, November 3, 2015
8:00 a.m. - 8:45 a.m.
Keynote - Complexity Informed Agility in Knowledge Management
8:45 a.m. - 9:45 a.m.
William Evans, Director, Experience Design, Semantic Foundry, LLCJabe Bloom, Chief Flow Officer, Praxis FlowDave Snowden, Director, Cynefin Centre, Bangor University, Wales Cognitive Edge
Although the application of agile methods to software development is most common, the heart of agile is knowledge management. Agile relies on direct communication and intense collaboration across an integrated team of subject matter experts. Agile focuses on concurrent efforts with learn- ing built into all phases and levels of the effort. Our experts in agile and KM provide a lively discussion of the types of knowledge, key methods of transferring and sharing knowledge, and how these can lead to innovation.
Keynote - Unbounded Discovery: Designing a Taxonomy-Driven User Experience
9:45 a.m. - 10:00 a.m.
Dave Clarke, CEO, Synaptica
Taxonomies are a proven enabler for information discovery as distinct from targeted search. How does one interpret and antic- ipate user needs and intentions when designing an information system? When do they need more options, fewer options, and how can they get reorientated should they go down a blind alley? Clarke explores how taxonomies, metadata, and graph queries can help transcend these design challenges and deliver an exceptionally engaging user experience.
Coffee Break in the Enterprise Solutions Showcase
10:00 a.m. - 10:45 a.m.
Modern Taxonomy: Building Experiences for Global Brands
10:45 a.m. - 11:30 a.m.
Leala Abbott, Associate Director, Content Strategy, Huge Inc.
What if you were tasked with building a new taxonomy every other month? What's it like to design taxonomies that drive adaptive con- tent, across multiple devices, for a variety of clients and uses? The modern approach to the taxonomy process within a digital agency involves many moving parts. Abbott talks about how digital-age taxonomists face the realities of less-than-ideal timelines and the challenges of employing taxonomies for a variety of technology solutions. Find out how taxonomies play into the various spheres of digital brand-building, including content strategy.
Taxonomies & Search
11:45 a.m. - 12:30 p.m.
Search at Yellow Pages
Adrienne Smith, Taxonomy Consultant
YellowPages is a leader in local Canadian search, going head to head with powerhouses like Google and Yelp. For nearly 3 years, YP's search has been powered by an in-house bilingual taxonomy. A team of taxonomists are responsible for creating and maintaining semantic relationships between keywords, categories, and concepts. This case study covers advantages and drawbacks of prioritizing "things" over "strings"; how to manage ambiguity, translation, and the imprecise nature of user queries via taxonomy; leveraging taxonomies for non-ontological data management; and future developments of the YP taxonomy.
Searching for Value in Taxonomies at SEEK
Andrew Young, Search Enrichment and Taxonomy Lead, SEEK
SEEK is an internet start-up that has gone on to lead employment classifieds across many of the world's biggest emerging economies. Social media sites and content aggregators are employing search and data intelligence to disrupt its market. Gain insights into how SEEK has embedded its multi-faceted taxonomies and vocabularies within its search improvement programme and across its suite of online products. SEEK has also built a team around its Structured Data assets and measured the effects of its semantic initiatives on Search and other products.
Attendee Luncheon in the Enterprise Solutions Showcase
12:30 p.m. - 1:45 p.m.
Mapping & Modeling
1:45 p.m. - 2:30 p.m.
Knowledge Mapping & Taxonomies
Patrick Lambe, Founder, Straits Knowledge, Singapore & Bangkok University
Content modeling is a familiar technique for taxonomy development. However when taxonomy development is in support of knowledge management objectives, it is important to go beyond explicit information resources and find a way to represent the broader knowledge landscape of an organization. Knowledge audits and knowledge mapping are a useful way to do this and have the additional benefit of rapidly foregrounding the most important activity areas to be supported by the taxonomy. Lambe describes an approach to modeling a taxonomy from the language captured in a knowledge audit.
Developing Content Models
Seth Maislin, Principal Consultant, Digital Transformation, Earley Information Science
An information architecture is only as good as the content model you design behind the scenes. Efficiency, findability, personalization, reuse, and security all depend on having the right metadata values in the right fields accurately populated. Too often, developers notice content requirements but overlook the user requirements. Maislin shares why user-based models are so important and a repeatable process for creating and using them effectively.
2:45 p.m. - 3:30 p.m.
Selecting & Implementing an Auto-Tagging Tool
Lindy Roux, VP, Digital Experience, CelerityJeff Lawrence, Delivery Director, Celerity
So you've spent months developing an enterprise taxonomy and now you're facing the daunting task of implementing it and tagging your content. Is an auto-tagging tool right for you, and if so where do you start? Roux walks through the five factors to consider when making this decision: content, taxonomy, existing tools and platforms, internal resources, and timeframe. She draws on her experience creating and implementing taxonomies for organizations like PBS, National Geographic and Gannett and touches on best practices to employ and common pitfalls to avoid.
Leveraging Automated Classification to Support Metadata & Taxonomy Projects
Greg Council, VP, Marketing & Product Management, Parascript
Get a step-by-step practical guide to metadata discovery and extraction as well as tips and tricks for both initial efforts and ongoing maintenance of metadata processes.
Coffee Break in the Enterprise Solutions Showcase
3:30 p.m. - 4:15 p.m.
Taxonomy Ask Me Anything
4:15 p.m. - 5:00 p.m.
Moderator: Seth Maislin, Principal Consultant, Digital Transformation, Earley Information ScienceModerator: Stephanie Lemieux, President & Principal Consultant, Dovecot Studio
Ever wish you had a team of taxonomists at your disposal to tell you the real truth? Answer your burning questions? We'll put some of the best speakers from the Boot Camp in the hot seat where they'll answer questions you posted during the conference (on Twitter). Esoteric or entertaining, specific or far-reaching; all questions are fair game, as long as they're in the spirit of learning more about taxonomies.
Enterprise Solutions Showcase Networking Reception
5:00 p.m. - 6:00 p.m.
Mix and mingle with other conference attendees, speakers, and our conference sponsors.