Tuesday, November 15, 2016

Tuesday Sessions
Continental Breakfast
8:00 a.m. - 9:00 a.m.
KEYNOTE: Hacking KM or How to Innovate!
8:45 a.m. - 9:45 a.m.
Jeffrey Phillips, VP & Lead Consultant, OVO Innovation Co-Author, OutManeuver: OutThink, Don't OutSpend
Phillips introduces the concept of maneuver strategy that combines speed, agility, and innovation which he believes should be the pinnacle of corporate strategy today. The three maneuver strategies—preemption, dislocation, and disruption—can be used at any level of planning and can definitely help you hack KM! Get insights and ideas from many real-world examples and be prepared to hack or innovate your organization!

KEYNOTE: Thinking & Searching Outside of the Box
9:45 a.m. - 10:00 a.m.
Dave Clarke, CEO, Synaptica, USA
Maish Nichani, Co-founder, Ola Search
Our industry helps people to retrieve information by searching, browsing and visualizing the data stored within their content management systems. This endeavour is inherently introspective in so far as it focusses on the close analysis of an enterprise’s internal content. This talk is an exercise in thinking outside of that box. Clarke explores ways in which an enterprise’s internal content can be mined for information, even when the answers don’t always exist within the data we are querying. He discusses the use of natural language processing and semantic query expansion techniques and demonstrates the power of ontologies and machine reasoning to interrogate internal content in new and powerful ways.

Coffee Break in the Enterprise Solutions Showcase
10:00 a.m. - 10:45 a.m.
Vocab Design: Language Arts for the Lizard Brain
10:45 a.m. - 11:15 a.m.
Andy Fitzgerald, Independent UX Designer
When designing communication systems for others, we frequently run into wild discrepancies between what we expect our users to understand and what our users actually understand. One culprit of this understanding gap is the set of assumptions our always-on, automatic cognition systems make about what we see, experience, and read. By understanding how these systems work—and what sometimes makes them work against us—we can learn to make smarter recommendations for vocabularies that not only technically “work,” but that also help us better facilitate user, experience, and business goals for our clients.

Leveraging User Research for Taxonomy Design
11:15 a.m. - 11:45 a.m.
Rachel Price, Information Architect/Partner, Factor
Sarah Barrett, Senior Information Architect, Factor
We need to move beyond fundamentally well-informed taxonomies toward taxonomies that are informed by user needs by incorporating user research into taxonomy design. By learning how to do basic, up-to-date research and analyzing it using a rigorous framework, we can confidently gather evidence of user needs and support a fundamental shift from well-informed collections of headings to building taxonomies that reflect the reality of user experience. Learn basic steps for conducting research (including establishing research objectives, determining research questions, and choosing participants), basic steps for rigorous analysis (including clustering methods and developing thesis statements), and examples of using evidence from research to make taxonomy design decisions.

Taxonomy-Driven UX
11:45 a.m. - 12:00 p.m.
Andreas Blumauer, CEO and Managing Partner, PoolParty/Semantic Web Company, Austria
Consistency is crucial to a good user experience. Designers go to great lengths to create and test consistent visual designs. The structural design of an information environment, which is of equal importance to a good user experience, is too often ignored. Blumauer presents a “four-layered content architecture” for making sense of any information environment by clearly distinguishing between the content, metadata, and semantic layers and the navigation logic. He discusses several use cases for a taxonomy-driven user experience such as personalization or dynamically created topic pages.

Taxonomists Improving Data Science Effectiveness
12:00 p.m. - 12:30 p.m.
Suzanne Carroll, Product Manager - Data and Taxonomy, XO Group (The Knot)
Taxonomists can play a variety of roles, and XO Group collocates taxonomists and data scientists within the same team so that both the human and machine elements of classification work side-by-side. This discussion delves into why taxonomists and data scientists should work together and how taxonomies can integrate and improve the effectiveness of data science solutions.

Attendee Luncheon in the Enterprise Solutions Showcase
12:30 p.m. - 1:45 p.m.
ZEN & TAXONOMY COMMUNICATION
1:45 p.m. - 2:30 p.m.
The Art of Facilitating & Communicating Taxonomy
Zachary R Wahl, President, Enterprise Knowledge
Effective taxonomy efforts have a great deal to do with the “softer side” of design. The art of taxonomy design includes communications and facilitation, leveraging an array of approaches. Wahl covers the keys to discussing, communicating, and facilitating taxonomy design efforts. He offers proven approaches and best practices to ensure your taxonomy design efforts engage end users properly and get them invested in the benefits and outcomes of the taxonomy design effort.

Managing Technology: The Value of Passion and Good Timing
Ari Kramer, Communications Officer, Robert Wood Johnson Foundation

Smart taxonomy development and implementation can go a long way in improving usability and cohesion across numerous types of information platforms. Often, the biggest challenge is choosing the right starting point. This presentation will share the story of one organization that has recently begun working to more proactively manage a taxonomy, and reinforce the value of factors such as passion and good timing when it comes to establishing a strong connection with key organizational stakeholders, needs and goals.

Choosing Taxonomy & Auto-Classification Software
2:45 p.m. - 3:30 p.m.
Monica Y Fulvio, Senior Taxonomist, Digital, National Geographic Partners
Lila Lee, Associate Director, Operations Analysis, Consumer Reports
How do companies go about surveying and selecting a taxonomy management and auto-tagging system? Hear from two organizations which recently went through a selection process. Fulvio gives a practical survey of how to go about determining requirements, surveying the options, and testing and selecting a tool, providing valuable insight from her experience at National Geographic. Lee shares lessons learned from Consumer Reports’ recent tool selection efforts, including how to involve IT in the evaluation and listen to stakeholder needs. Hear about developing an RFI, evaluating tool demos and test results, and ultimately choosing the tool that is right for your organization.

Coffee Break in the Enterprise Solutions Showcase
3:30 p.m. - 4:15 p.m.
Linked Open Data
4:15 p.m. - 5:00 p.m.
Dave Clarke, CEO, Synaptica, USA
Gene Loh, Software Architect, Synaptica, LLC
Adopting and reusing Linked Open Data taxonomies and name authorities can substantially compress enterprise taxonomy development timelines and reduce project costs. As gateways to additional content resources Linked Open Data vocabularies can also help an organization to enrich their internal content. Get a look at practical examples of publicly available Linked Open Data resources and see how this data can be accessed, stored and integrated with an enterprise’s existing taxonomies and content. Bring your burning Linked Open Data questions for our active Q&A discussion.

Enterprise Solutions Showcase Networking Reception
5:00 p.m. - 6:00 p.m.
Mix and mingle with other conference attendees, speakers, and our conference sponsors.