Tom Alexander

Tom Alexander
Taxonomy Manager
Cancer Research UK

Tom Alexander is a taxonomy professional with 26 years' experience of designing classification structures for organisations as diverse as photo libraries, e-commerce and third sector.  After working in a team managing 30,000+ terms across up to 22 million digital assets, he is the in-house taxonomy manager at Cancer Research UK.  He works with taxonomy structures for external web, organisational knowledge, digital assets and within Cancer Research UK's design system.  His work promotes classification of content so people can find what they're looking for - laying the foundations for personalisation, to help serve content to people based on preferences to ensure they get more from a single visit to the website.

Taxonomy Boot Camp London 2026

Wednesday, 15 April 2026

2:30 p.m. - 3:15 p.m.

Moving and using data & content

Bite-sized Taxonomy Boot Camp Online 2025

Wednesday 20 March 2025

3:00 p.m. - 3:45 p.m.

Use cases: taxonomies in action

Bite-sized Taxonomy Boot Camp London 2024

Wednesday 19 June 2024

3:00 p.m. - 3:45 p.m.

Taxonomies in Action

Bite-sized Taxonomy Boot Camp London 2023

Wednesday 22 March 2023

4:00 p.m. - 4:45 p.m.

Putting taxonomy and UX best practice into action

Bite-sized Taxonomy Boot Camp London 2022

Wednesday 23 March 2022

3:00 p.m. - 3:45 p.m.

Taxonomies in action

Taxonomy Boot Camp London 2019

Tuesday 15 October 2019

2:15 p.m. - 3:30 p.m.

Validating a taxonomy with stakeholders

Taxonomy Boot Camp London 2018

Tuesday 16 October 2018

11:10 a.m. - 12:10 p.m.

Taxonomy development and user validation