A creative technologist with Director, Board, and Chair experience, Madi has held executive roles in Fortune 500 companies and specialises in information architecture, digital strategy and semantic technology.  She has led business transformation programs from the ground up and has successfully introduced innovative products and new processes into operation by bridging the technical with social and cultural constructs. In addition to data expertise, she is also a studio voice-over artist, a trained musician, and the owner and Managing Director of Dots the Camden Music Shop in London.