As Director of Synaptica Client Solutions team at Squirro, Sarah manages professional services to support the successful deployment of Synapticataxonomy and ontology systems, with a focus on Graphite Knowledge Studio, a text analytics and auto-categorisation software. Prior to joining Synaptica, Sarah was the senior Taxonomist for Ads Targeting at Facebook/Meta. Sarah has 20 years of professional experience in strategic planning, program management, data analysis, and team leadership across the healthcare, professional services, and technology sectors.