Jeffrey MacIntyre

Bucket Studio

Picture of Jeffrey MacIntyreJeffrey MacIntyre is an independent strategy consultant with nearly 20 years of experience at the forefront of the business of content. Bucket Studio (, his New York-based practice, focuses on delivering better digital personalization—from experience optimization to program strategy to software selection and implementations. His mission: measurable content ROI, taming martech madness, and making content click in marketing automation settings.

An independent content-focused strategy consultant, and avowed information sciences obsessive, Jeffrey works at the crossroads of product development, user experience, and information sciences. His predecessor consultancy, Predicate (, was founded in 2008. In 2017, based on a run of client work around personalization and content discovery, he opened Bucket Studio as a strategic CX/UX practice dedicated to better digital personalization and connected experiences.

Past clients include the American Museum of Natural History, Arts & Entertainment Television Networks, AutoTrader Group, Best Buy, Centers for Disease Control & Prevention, Condé Nast Media, Consumer Reports, Mastercard, Mailchimp, NBCUniversal, News Corporation, Philips, Thomson Reuters, Universal Music Group, University of Michigan, UNICEF, Viacom, Vimeo, and Yahoo!

He is a founding fellow of the Consortium of Personalization Professionals ( Follow him on Twitter at and

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