Monday, November 14, 2016

Opening Remarks & Keynote
Continental Breakfast
8:00 a.m. - 9:00 a.m.
Opening Remarks
9:00 a.m. - 9:10 a.m.
Stephanie Lemieux, President & Principal Consultant, Dovecot Studio
OPENING KEYNOTE: In Search of Taxonomical Weirdness
9:10 a.m. - 10:00 a.m.
Karl Fast, Director, Information Architecture, Normative
Where should we look for new ideas in taxonomies? The natural place is on the frontiers of research and the work of leading practitioners. But new ideas and insights often arise from unexpected places. Exploring the weird can produce deep insights into the normal and help break new ground. Join Karl Fast, information architect and former professor of user experience, on a search for weirdness that could alter the taxonomical future.

Coffee Break
10:00 a.m. - 10:15 a.m.
TRACK 1 • Getting Started - Taxonomy Nuts & Bolts
Taxonomies & Facet Analysis for Beginners
10:15 a.m. - 12:00 p.m.
Patrick Lambe, Principal Consultant, Straits Knowledge, Singapore
This workshop covers the fundamentals of building taxonomies in a digital environment, and the importance of understanding the different forms taxonomies can take. Learn about the different uses of taxonomies, why they are important, and how they complement navigation and search. See how taxonomy facets support multiple perspectives and pathways into the same body of content. The workshop includes the basics of facet analysis, how to identify which facets are salient, what makes a good facet array, and how to identify from test results how facets should be implemented (i.e., as primary search, as filters, as narrow-function facets).

Attendee Luncheon
12:00 p.m. - 1:00 p.m.
How Deep Is an Effective Taxonomy?
1:00 p.m. - 1:20 p.m.
Ben Licciardi, Manager, PwC
David Snyder, Senior Associate, Information Risk Management, PwC
How many terms do you need? How many levels should you employ? How many people should you include in the research and development process? Explore interviewing, user testing, corpus analysis, and other methodological considerations with an eye toward limits. Drawing from real-life examples, learn how to effectively gather and prioritize requirements, understand how detailed a taxonomy needs to be given those requirements, and recognize signs of over-engineering.

How Many Synonyms Should You Have?
1:20 p.m. - 1:45 p.m.
Heather Hedden, Senior Vocabulary Editor, Cengage Learning
John Magee, Director, Indexing & Vocabulary Services, Cengage Learning
Synonyms (variants, alternate labels, non-preferred terms) help to gather similar content in a single place and to bring your users to that place. But how many synonyms should a concept (term, topic, category) have? Too many synonyms waste effort and create clutter (mess, disorder, confusion) while too few lead to missed opportunities. So how many are desirable, appropriate, or ideal? The speakers debate the case for creating more or fewer synonyms by using real examples from Cengage Learning taxonomies.

Discover Thousands of Terms Using This One Weird Trick!
1:45 p.m. - 2:00 p.m.
Robert Kasenchak, Director of Business Development, Access Innovations
Learn how to use simple TDM (text & data mining) techniques to analyze a corpus of content for term/concept discovery.

A Practical, Sustainable Model for Governance
2:00 p.m. - 2:30 p.m.
Seth Maislin, Principal Consultant, Digital Transformation, Earley Information Science
A Boston-based financial management company successfully established a culture of proactive stewardship across the firm, transforming governance from crisis management into a core business practice. Learn how you can make governance meaningful to stakeholders, identify and promote the correct investments in taxonomy quality, establish accountability at the correct levels (for business and IT), create a programmatic approach for operationalizing insights, and establish sustainability at the business unit level. Participants have the opportunity to explore numerous artifacts and deliverables that got the job done once and (potentially) forever.

Explaining Taxonomy ROI: Lessons From the JSTOR Thesaurus
2:30 p.m. - 3:00 p.m.
Jabin White, VP, Content Management, ITHAKA/JSTOR
How do you make optimal use of your taxonomy investment? Although the return on investment (ROI) of your taxonomy might be perfectly clear to information workers, the people whose hands are on the checkbook might not be so quick to get it. This presentation touches on advocacy, education, and salesmanship for the people who have to approve the investment in a taxonomy, as well as the steps to take to set up for building and maintaining the taxonomy.

Coffee Break
3:00 p.m. - 3:15 p.m.
AUTO-CLASSIFICATION 101
3:15 p.m. - 4:15 p.m.
Promises & Pitfalls in Auto-Classification
Ahren E Lehnert, Senior Manager, Text Analytics Solutions, Synaptica, LLC, USA
While auto-categorization cuts down the amount of time it takes to upload and tag information, there is typically a lot of work involved in implementing the tools and developing the rules and business processes. What promises does auto-categorization make for the capture and reuse of information? What pitfalls are often experienced in auto-categorization implementations and maintenance? Find out more from our experienced practitioner about what benefits and challenges are often experienced in implementing auto-categorization and how you can plan ahead to have a successful auto-categorization program.

Rules-Based vs. Document-Based Bake-Off
Jeff Fried, CTO, BA Insight
There is a broad range of categorization techniques, generally falling into the use of rules vs. the use of training sets. With all the buzzwords and hype around the subject, it can be hard to tell what is really meant by “semantic,” “cognitive,” and even “machine learning.” This session walks through several concrete use cases and shows where different techniques work or fall flat. Learn the best scenarios for applying different auto-classification techniques and demystify the jargon.

Creating & Managing Taxonomies With Limited Staff
4:15 p.m. - 5:00 p.m.
Moderator: Sharon Garewal, Senior Metadata Librarian, Taxonomy Manager, ITHAKA/JSTOR
Ashleigh N. Faith, Taxonomy and Document Indexing Manager, Content Management, SAE International University of Pittsburgh
Kyle C. Carson, Digital Asset Management Specialist, Marketing, Kennedy Space Center Visitor Complex, Delaware North
Xi Van Fleet, American Society of Civil Engineers (ASCE)
Edee Edwards, Taxonomy and Metadata Librarian, National Fire Protection Association
How do you create and maintain a taxonomy or thesaurus with limited staff? Challenges to getting a thesaurus created are discussed as well as how it is maintained after creation. Hear about how to train other staff, how to be the sole “owner” of the thesaurus, and how to advocate for the usage of the taxonomy/thesaurus within your organization.

Enterprise Solutions Showcase Grand Opening Reception
5:00 p.m. - 6:30 p.m.
Join us for the Enterprise Solutions Showcase Grand Opening reception. Explore the latest products and services from the top companies in the marketplace while enjoying flavorful fare and drink. Open to all conference attendees, speakers, and sponsors.

TRACK 2 • Honing the Craft
Walmart’s Universal Categories
10:15 a.m. - 10:45 a.m.
Sean Lightholder, Senior Taxonomy Manager, @WalmartLabs
When @Labs Taxonomy was asked to create a system of retail categorization that could be used across the enterprise, the issue at hand appeared to be discerning how legacy systems could be blended harmoniously. But before that could happen, an age-old problem needed to be acknowledged: Where do the initiatives of organization and definition converge or diverge, and what’s the best way to handle it when they do?

Building and Maintaining a Business-Oriented Knowledge Organization System at WSDOT
10:45 a.m. - 11:15 a.m.
Andy Everett, Metadata Librarian/Lead Taxonomist, Information Technology Division, Washington State Department of Transportation
Denise A.D. Bedford, Faculty, Communication Culture and Technology, Georgetown University York University, Coventry University
A well-designed business function classification needs to reflect changing business processes and functions in the organization. Developing a set of guiding principles and business rules to assist those who are tasked to govern the scheme is important to maintain the classification. Learn how the WSDOT developed its business function classification and how it fits within WSDOT’s core metadata framework and enterprise search strategy.

Taxonomy to Improve Collaboration at Merck Product Lifecycle
11:15 a.m. - 11:45 a.m.
Adam Duckworth, Associate Director, Knowledge Management, Merck Manufacturing Division, Merck
Yunnie Jenkins, Associate Director, GSTC Pipeline and Knowledge Management IT, Merck
Merck manufactures, packages, and distributes products to more than 140 markets via a global, integrated manufacturing network. Hear how taxonomy was implemented as a key enabler in improving product knowledge sharing. Explore successes and challenges related to taxonomy adoption, governance, user experience, metrics, and automated classification, with specific recommendations provided on how to approach each activity. The future road map, based on an aspiration to establish an enterprise manufacturing taxonomy, includes goals for semantic search.

Cognitive Meets Taxonomy
11:45 a.m. - 12:00 p.m.
Daniel Mayer, CEO, Expert System Enterprise
Taxonomy is essential in organizing information and delivering knowledge. But applying it at scale would be a challenge without automation. Cognitive technology fills this gap by providing the connective tissue that aligns content, metadata, and taxonomy. But the impact of cognitive goes well beyond automation. It transforms a traditionally manual process that is fraught with collaboration difficulties into an efficient, organic workflow that lets taxonomists coordinate their work with subject matter experts and curators to save time and avoid errors. It also supports them throughout the taxonomy lifecycle by constantly learning from content and human feedback to adapt to change and simplify taxonomy creation and maintenance. This session showcases the latest developments in these areas and provides a comprehensive view of the workflow benefits deriving from cognitive.

Attendee Luncheon
12:00 p.m. - 1:00 p.m.
Effective Taxonomies after Migrations & Redesigns
1:00 p.m. - 1:30 p.m.
David Hobbs, Early Digital Strategist, David Hobbs Consulting
Taxonomies are an essential component of most digital migrations and redesigns, but the end result often does not meet expectations. Learn how migrations can be orchestrated to more effectively leverage taxonomy. Hobbs draws upon experience from planning transformations of large government and global sites to information-heavy, medium-sized websites such as research institutions. Hobbs covers examples of using metrics to realign a central taxonomy and techniques to automatically apply a revised taxonomy to existing content, as well as methods of tracking manual progress where automation is not possible.

Migrating a Website to Ecommerce & Taxo in Drupal
1:30 p.m. - 2:00 p.m.
Jessica Short, Manager of Content Production, Ex Libris
Short shares the experience the Tennessee State Library & Archives had during the past year migrating its HTML platform web content to the Drupal CMS platform. She discusses some of the challenges and lessons learned, including creating taxonomy structures for a site within a site, transforming library and archives content to an e-commerce platform in Drupal, working collaboratively with multiple departments in the state, as well as users and stakeholders to implement a taxonomy, testing, analytics and more.

Taxonomy Quality Assessment: Tools & Techniques
2:00 p.m. - 2:30 p.m.
Andreas Blumauer, CEO and Managing Partner, PoolParty/Semantic Web Company, Austria
This talk addresses two questions: “How can the quality of taxonomies be defined?” and “How can it be measured?” See how quality criteria vary depending on how a taxonomy is applied, such as automatic content classification in ecommerce or a knowledge graph for data integration in enterprises. Distinguish between formal quality, structural properties, content coverage, and network topology. Investigate the advantages of standards-based and machine-processable SKOS taxonomies to be able to measure the quality of taxonomies automatically, as well as several tools and techniques for quality assessment.

Knowledge Discovery With Applied Ontologies
2:30 p.m. - 3:00 p.m.
James Morris, Senior Information Scientist, SmartLogic
Successful R&D organizations require a variety of disciplines, expertise and perspectives; each may use different terminology to describe similar or related concepts. Vocabularies from some disciplines are available from external sources, while others are unique to the organization. How does an R&D organization effectively leverage terminology from these multiple sources and apply them to specific business needs or different bodies of content?   Learn how semantic standards such as SKOS, coupled with advanced text analytics, can be used leverage multiple ontologies and facilitate knowledge discovery

Coffee Break
3:00 p.m. - 3:15 p.m.
AUTO-CLASSIFICATION 201
3:15 p.m. - 4:15 p.m.
Taxonomy Design for Auto-Classification
Annabel Snow, Senior Consultant, Optimation Group
Designing for auto-classification is best described as expecting, or pre-empting, the unexpected. Leveraging a taxonomy or ontology for use in the automated classification of content comes with some specific design considerations. Get an up-close view of some of the considerations and outcomes, such as term nomenclature and settings, the role of relationships, and light rule design. See how ontologies are used in auto-classification to support search and findability.

Combining Taxonomy, Ontology, Text, & Data
Tom Reamy, Chief Knowledge Architect, KAPS Group, USA
Reamy describes a pilot project designed to demonstrate the potential of text analytics to improve enterprise search for two government agencies. The elements of the solution included a broad ontology for a range of data categories as well as taxonomies of conceptual issues. Text analytics data extraction and auto-categorization powered the whole solution. Hear what made the project a success but also what components did not work very well, along with the issues involved in generalizing the solution from the initial agency to a second agency.

Conducting Taxonomy Validation: Healthcare Example
4:15 p.m. - 4:35 p.m.
Joseph A. Busch, Founder and Principal, Taxonomy Strategies, USA Partner, Semantic Staffing
The goal of taxonomy validation is to provide persuasive evidence that the taxonomy is effective in meeting project goals. Taxonomy effectiveness can be measured in terms of search recall and precision against a test collection or completeness and consistency in indexing a test collection. Busch discusses a taxonomy validation method that was developed to provide incremental evidence of search effectiveness in a healthcare setting during an extended development process using increasingly sophisticated walk-throughs based on use cases gathered from query logs, literature reviews, and internal and external user interviews.

Translating Medical Research for Patient Findability
4:35 p.m. - 5:00 p.m.
Michael Panzer, Ontology Team Manager, Mayo Clinic
Recruitment is key for clinical trials, but the Mayo Clinic faced a problem. Users, both internal and external, could not find studies on the Mayo Clinic website. Panzer walks through the Mayo Clinic’s development of a metadata design that leveraged existing standard medical terminologies along with a clinical studies ontology that allowed for both greater findability for the lay user and research staff alike. The outcome has been a dramatic increase in the number of people contacting the research staff already having found studies they are interested in and fewer calls from people needing help.

Enterprise Solutions Showcase Grand Opening Reception
5:00 p.m. - 6:30 p.m.
Join us for the Enterprise Solutions Showcase Grand Opening reception. Explore the latest products and services from the top companies in the marketplace while enjoying flavorful fare and drink. Open to all conference attendees, speakers, and sponsors.